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Live Client ProjectE-commerce

AFH — Cinematic Streetwear Store

A bold online store for AFH (arntfrmhere), a performance streetwear label from Accra — a cinematic branded entry leading into a full shopping experience.

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AFH (arntfrmhere) cinematic branded entry experience
AFH (arntfrmhere) store on mobile

The business need

AFH, a performance streetwear brand from Accra, needed an online store that matched its bold identity — a memorable brand experience where customers step into the world of AFH, browse drops and buy directly, instead of selling through social channels alone.

The solution

Kentro designed and built a custom online store with a cinematic branded entry, product browsing and a shopping cart, plus a dedicated store-management admin so the AFH team can run the shop themselves.

Core features

  • Cinematic branded entry experience
  • Online storefront & product catalogue
  • Product detail pages
  • Shopping cart
  • Store-management admin for the AFH team
  • Mobile-friendly shopping experience

Kentro’s role

  • Brand-led digital strategy
  • Store structure & UX
  • Website & store design
  • Full store build
  • Store-management admin build
  • E-commerce configuration
  • Quality assurance
  • Launch support