Egali — Brand Identity & Product Design
Complete brand identity and product UI/UX for Egali, a fintech helping African freelancers get paid in dollars — logo suite, design system, marketing pages, web and mobile product screens, and admin console, delivered build-ready for the client's engineering team.
The business need
Egali is building a fintech product that lets African freelancers get paid in US dollars — a US receiving account, optional company formation, and cash-out to mobile money or local banks. Before engineering could start, the product needed an identity and a complete, coherent interface: a brand built from scratch, marketing pages that explain the product simply, and every screen of the freelancer, corporate and admin experience.
The solution
Kentro designed the brand and the entire product surface: the Egali logo suite and E-mark icon, the colour system, the marketing site, the freelancer dashboard, the mobile app flows, and the admin console — delivered as a structured Figma design system with real components, auto-layout and design tokens, so Egali's own engineering team can build directly against it and connect their backend. Engineering, infrastructure and compliance remained with the client's team.
Core features
- Logo suite — wordmark, reverse and stacked variants, E-mark app icon
- Colour system with primary, accent and supporting tints
- Marketing & landing page design
- Freelancer dashboard — balance, earnings, receiving account
- Mobile flows — withdraw, rate watch, LLC formation, corporate vault
- Admin console — KYC and dispute screens
- Figma handoff — components, auto-layout, spacing and colour tokens
Kentro’s role
- Brand identity design
- Product UI/UX — web & mobile
- Marketing site design
- Admin console design
- Design system & tokens
- Engineering handoff